I initially did the web site for the Freak Brothers in Adobe Flash and was later asked to convert it to a blog format for the artists to better reach their audience. I did some research and found a cms that fit the job. I dug in, learned the back end, front end, and admin side.

I designed their logo and the look and feel of the site. The masks on the landing page are depictions of the artists I created in Adobe Photoshop. I modified a Venetian carnival mask to get the desired result.

Project is a cms using html, css, javascript, php, and MySQL. Photos adjusted in Adobe Photoshop, logo and art in Adobe Illustrator.

Health blogger gained a following and wanted to monetize her site to further reach and her followers through video work outs and other health resources. I took the blog from free to a self-hosted in order to add to the functionality and add revenue generating potential.

Ongoing project: blog uses html, css, javascript, php, and MySQL. Slider and other photos adjusted in Adobe Photoshop, art in Adobe Illustrator.

Local landscaping service needed to update their web presence. I upgraded their look and gave them a marketing slider at the top of their site to quickly give the viewer the reasons why they are the best choice for the job.

Ongoing project: web site made with html, css, javascript. Slider and other photos adjusted in Adobe Photoshop, art in Adobe Illustrator. Project is scheduled to become a lawn care blog to attract traffic and potential sales.

Local corrugated box company needed to have a web presence. I designed the web site and began listing the site, optimizing for search engines, adding content, and tracking.

Ongoing project: Website made with html, css, javascript. Slider and other photos adjusted in Adobe Photoshop, art in Adobe Illustrator, research for copy and content.

I could see the web becoming more and more a part of our lives. As the recession hit, what had been trending in the creative industry became the norm. It was at that point that I went full trottle learning web design and shortly thereafter development.

To my credit, I put up my first e-commerce site before I went back to college to learn programming. With html, css, and a little php/MySQL tutorial under my belt, I made my way into a web career by putting up e-commerce sites for Royal Gourmet House, Inc. extensive warehouse business, royalice.com and eroyalcoffee.com. The initial sites were in osCommerce, a beast of a system compared to what has come out in the following years. As technology improved so did the sites architecture as I converted them to more progressive, better functioning, easier to use platforms.

Working with Royal Gourmet House, Inc. I was in charge of their e-commerce, online and print marketing. I used html, css, javascript, php, and MySQL along with Adobe Photoshop, Illustrator, and InDesign on the sites and collateral. Mailchimp, and Google Analytics, AdWords, Webmaster Tools (+others) were used to track, maximize, and optimize.

Through my work and direction we were approved to be the official Jelly Belly Slushy e-commerce site. Since we were selling only Jelly Belly Slushy products and POS, I kept the site very clean and to the point.

In addition to the e-commerce site, I was in charge of the sites online marketing. A bi-weekly email newsletter and Google AdWords were used to get the word out. Google Analytics used to track the progress of the campaign.

Royal Ice Slushy is Royal Gourmet’s top selling product. Besides search engine marketing, a bi-weekly email newsletter, Google AdWords, and national vending magazine ad were used to connect with existing and future customers. A Facebook presence and pump signs were added to further saturate the market. Google Analytics used to track the progress of the campaign.

During my time at Royal Gourmet, I took care of Wilson’s Flavors e-commerce, print and online marketing. Wilson’s Flavors and wilsonflavors.com (domain ) were a separate division of Royal Gourmet that eventually got sold.

Wilson’s label was in dire need of updating. The problem was that the previous owners had tried to change to label only to have the product stop selling. Bad news indeed. I sought out to marry the old with an updated version. A nod to the past while moving into the future. The label I created did just that. They experienced no lag or problem selling with the updated label design.

I designed service flyers, business cards, and other marketing collateral before the division closing.

One of the products that came out of Wilson’s was the PV Premium Syrup line. I liked how the labels and sale sheet came out. The product was intended to be used by individuals at their house and included recipes for smoothies and alcoholic drinks.

I did the montage of fruits and lady with blender in Adobe Photoshop, used Adobe Illustrator for the art, layout was done in Adobe InDesign. Labels were done in a similar manner, Photoshop for photos, Illustrator for art, InDesign for layout, lots of research for label copy and recipes.

I had a year contract at the infamous Stanford Financial. There I created ads and marketing collateral for their various divisions. I handled coordinating with account executives, the creative director, sales, and printing.

Ad for The Pavilion (featured top), an upscale restaurant in Antigua. I created the look and feel using the copy and a dining photo from the ones provided. Dining photo and background texture were adjusted in Adobe Photosop, vector art in Adobe Illustrator, and layout done in Adobe InDesign.

Two ads to be placed in different magazines (The Antiguan and Life in Antigua). Each have a similar treatment and elements.

I created the look and feel of the ads using copy and establishment photos. Establishment photos and background texture were adjusted in Adobe Photosop, vector art in Adobe Illustrator, and layout done in Adobe InDesign.

Marketing collateral for Stanford Go Green program. I created the look and feel using copy and program photos. Program photos and background texture were adjusted in Adobe Photosop, vector art in Adobe Illustrator, and layout done in Adobe InDesign.

Photo montage I created for 002 magazines December contest 2007. Montage represents the diverse nightlife we have in Houston. My entry placed and was printed in the December 2007 volume 9 issue 108. Created in Adobe Photoshop.

At Region 4 ESC (Education Service Center), I worked in their marketing department. In my position, I would create marketing collateral and ads for their various products and services.

Featured top, is a concept ad I created for their Data Backup Services. I came up with the concept (copy and photo), tweeked the photo in Adobe Photoshop, did the layout in Adobe InDesign, placed the ad.

Another concept ad for their overall services to be placed in magazines (Insight, Texas School business, others). I came up with the concept (copy and photo), tweeked the photo in Adobe Photoshop, did the layout in Adobe InDesign, placed the ad.

I had to do extensive retouching in Adobe Photoshop. If you look at a scene where kids are sitting a class room, you’ll notice how far apart they sit from each other. In order for the ad to work, I had to move them much closer to each other.

Above is signage marketing Region 4’s overall services for the various conventions they would attend. I came up with the concept (copy and photos), tweeked the photos in Adobe Photoshop, did the layout in Adobe InDesign.

Some examples of the retouching I did in Adobe Photoshop at Foley’s. Pictures were taken in their fashion and product studios.

From the fashion studio
1st set of pictures, I took out the second model and background, added hair and adjusted her jacket.

2nd set of pictures, I took out second model, added shoulder and arm, and lightened slightly to bring out detail in the clothes (for newspaper rop).

3rd set of pictures, I gave models hair more contrast and lightened jeans (for newspaper rop).

4th set of pictures, cleaned up and adjusted models blouse to be straight.

From the product studio
1st set of pictures, original photo of sandal grouping (sans shadows), then sandals with shadows and background, then same sandals in different grouping with sunglasses.

2nd set of pictures, took hand bag out of group, made left corner, and adjusted shadows.